Privacy policy

Effective date: October 3, 2026

Last updated: October 3, 2026

1. Who we are

This Privacy Policy explains how NSH Operations LLC, doing business as DRKD (“DRKD,” “we,” “us,” or “our”), collects, uses, and shares personal information when you visit our website, interact with our store, contact us, or purchase DRKD products.

Website: https://drkyledaigle.com

Support and privacy contact: kyle@drkyle.com

Mailing address: NSH Operations LLC, 780 Bayou Pines East Dr, Lake Charles, LA 70601

2. Information we collect

We may collect the following information:

Information you provide directly

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order details
  • Messages you send to us
  • Return, warranty, or support requests
  • Marketing preferences, including whether the email marketing checkbox is selected at checkout

Information collected automatically

When you visit our website or checkout, certain information may be collected automatically, including:

  • Device and browser information
  • IP address
  • Pages viewed
  • Product pages viewed
  • Cart and checkout activity
  • Purchase and order activity
  • Referral source, campaign, or advertising information, where available
  • Basic security, fraud prevention, and performance information
  • Cookies, local storage, pixels, or similar technologies used for site function, checkout, analytics, security, advertising, or marketing where enabled

Our website, checkout, and ecommerce functions are powered by Shopify.

3. Shopify checkout and payments

DRKD uses Shopify to operate checkout, process orders, manage customer information, handle payment workflows, calculate shipping and taxes, and support order fulfillment.

Payment information is handled through Shopify and its payment providers. DRKD does not intentionally collect or store full payment card numbers.

Shopify’s handling of customer information is also governed by Shopify’s own privacy terms and data processing practices.

4. How we use personal information

We use personal information to:

  • Process and fulfill orders
  • Send order confirmations and shipping updates
  • Provide customer support
  • Process returns, refunds, and warranty claims
  • Detect and prevent fraud
  • Operate and secure the website
  • Improve our products, website, and customer experience
  • Measure website, checkout, and advertising performance
  • Understand which products, pages, and offers customers interact with
  • Show or help deliver relevant advertising, where permitted by law
  • Comply with legal, tax, accounting, and regulatory obligations
  • Send marketing messages where permitted by law, including when the marketing checkbox is selected at checkout

5. Marketing and CRM

If the email marketing checkbox is selected at checkout, we may use your email address and purchase history to send DRKD updates, product information, promotions, or post-purchase follow-up messages. The checkbox may be preselected where permitted, and you can choose not to receive marketing emails by unchecking it at checkout.

We may use Shopify and/or a connected CRM or email platform to manage customer communication.

You can unsubscribe from marketing emails using the unsubscribe link in the email or by contacting us at kyle@drkyle.com.

Transactional emails, such as order confirmations, shipping updates, refund notices, and support messages, may still be sent even if you unsubscribe from marketing.

6. Advertising, analytics, and Meta Pixel

We may use advertising and analytics tools, including the Meta Pixel, to understand how visitors use our website, measure the effectiveness of our advertising, improve our marketing, and show relevant ads on platforms such as Facebook and Instagram.

These tools may collect or receive information from our website and checkout, including pages viewed, products viewed, checkout actions, purchase activity, device and browser information, IP address, cookie or similar identifier information, and referral or campaign information.

We may share information with advertising and analytics partners, including Meta, for advertising measurement, retargeting, campaign performance, audience creation, and related marketing purposes.

Meta and other advertising partners may use this information according to their own terms, privacy policies, and data practices.

Depending on your location, this type of activity may be considered a “sale,” “sharing,” or use of personal information for cross-context behavioral advertising under applicable privacy laws.

You may contact us at kyle@drkyle.com to request information about your privacy choices or to exercise applicable privacy rights.

7. How we share information

We do not sell personal information for money. However, some advertising or analytics activities may be considered a “sale,” “sharing,” or cross-context behavioral advertising under certain privacy laws.

We may share personal information with:

  • Shopify, for checkout, payments, order processing, and ecommerce operations
  • Payment processors and fraud-prevention providers
  • Shipping carriers and fulfillment partners
  • Email, CRM, and customer support providers
  • Website hosting and technical service providers
  • Advertising and analytics partners, including Meta, to help us measure advertising performance, understand site activity, and deliver or improve relevant marketing where permitted by law
  • Accountants, lawyers, insurers, and professional advisors
  • Government, law enforcement, or regulatory authorities where required
  • A successor entity if we are involved in a merger, acquisition, financing, reorganization, or sale of business assets

8. Where we sell and ship

DRKD sells and ships within the United States, and ships the Retreat 189 to select international destinations shown at checkout.

If our services, shipping availability, or legal requirements change in the future, we may update this Privacy Policy.

9. Your privacy choices

Depending on where you live, you may have rights to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request a copy of your information
  • Opt out of certain marketing communications
  • Opt out of certain advertising, sharing, sale, or cross-context behavioral advertising activities, where applicable
  • Object to or restrict certain processing where applicable

To make a request, contact kyle@drkyle.com.

We may need to verify your identity before fulfilling a request.

You may also control some cookies and tracking technologies through your browser settings, device settings, or the privacy and advertising settings offered by third-party platforms such as Meta.

10. Cookies and tracking

Our website and checkout may use cookies, local storage, pixels, or similar technologies for:

  • Cart functionality
  • Checkout functionality
  • Security and fraud prevention
  • Site performance
  • Analytics
  • Advertising measurement
  • Retargeting and marketing, if enabled

These technologies may help us understand site activity, measure ad performance, remember certain preferences, support checkout functionality, and improve the customer experience.

You can control cookies through your browser settings. Some features may not work properly if cookies are disabled.

11. Data retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy, including order fulfillment, support, tax, accounting, legal compliance, warranty administration, fraud prevention, advertising measurement, marketing management, and dispute resolution.

12. Children’s privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 16.

If you believe a child has provided us personal information, contact us at kyle@drkyle.com.

13. Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new “Last updated” date.

15. Contact

Privacy questions: kyle@drkyle.com

Mailing address: NSH Operations LLC, 780 Bayou Pines East Dr, Lake Charles, LA 70601